Hatsune Miku brings excitement to every step, from placing an order to receiving a delivery!

The Domino’s app featuring Hatsune Miku has gained first place in the free Lifestyle category on the App Store.
This iPhone app was created as the first official collaboration project between Domino’s Pizza and Hatsune Miku. Our founder was responsible for planning and producing the app as a member of the project team.
The app aims to “make all pizza delivery times entertaining” and mainly provides four types of content: the ability to order pizza from the Hatsune Miku-designed screen, a tracking function where you can enjoy original Vocaloid music while waiting for delivery, an AR special live featuring Hatsune Miku using the pizza box, and a “social pizza camera” where you can take photos of Hatsune Miku cutting pizza.
The design concept is “colorful,” representing not only the versatility of the color scheme but also the personalities of the many creators, including Domino’s Crew and Hatsune Miku’s 3D model, music, and dance, which were produced by Crypton Future Media, Inc. and Angel Project/ASCII MEDIA WORKS.

March 7, 2013
AR/ Development
Domino's Pizza Japan Co., Ltd.